It’s the dream of every artist to see their music go viral. But, it takes hard work to make that dream come true. Making music go viral was more difficult in the ’80s when artists had to drive to radio stations or hawk their music on the streets to reach their fans. But some musicians still managed to achieve success and reached millions of listeners across the globe.
Today, thanks to advancements in technology, making music go viral may not be as challenging as it was back then. But don’t take this to mean it is easy. It’s difficult to predict how people will react to your content and whether they’ll share it or not.
So, what do artists who make their music go viral do differently? This article shares 4 tricks artists use. Apply them and make your music go viral.
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Create Content Worth Sharing
Creating share-worthy content is the first step in making music that will be loved by the masses. Here’s what you can do to get people to love and share your music.
- Create music about what’s trending in the media or current events.
- Get a professional to record, mix, and master your music. If you’re passionate about producing music, sign up for a music production course and learn the fundamentals. This can be a little costly for an upcoming artist, so you can take advantage of title loans online and fund your training.
- Create controversial music, but be careful not to rub people and authorities the wrong way.
- Pay attention to the type of content your friends are sharing. People connect more with emotional or funny content accompanied by professional-looking videos.
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Use Your Existing Connections and Network
Create a spreadsheet and list all your connections: friends, family, influencers, bloggers, and fans. Place their contacts next to their name. Before you release a new song or an album, update them. You never know who can make your music go viral. Update the list frequently and add new connections.
One thing that sets modern-day artists apart from the 70s artists is the internet. It makes networking very easy. Network on all your social media platforms. Also, create a Youtube channel and a professional LinkedIn account for your brand. Adopting modern technology is a cheap and effective way to reach the masses.
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Reward Your Fans
Fans are usually elated when a musician they like contacts them directly. Offer random gifts to your fans and followers occasionally on social platforms. It makes them feel appreciated and shows them you care. Here’s how you can do it.
When a fan buys your CD or signs up for your mailing list, craft a personal email to thank them and offer a free digital copy of your album. You can also arrange for face-to-face meetups once in a blue moon to say thank you. Such thoughtful acts thrill fans and get them talking more about you to other people.
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Be Humble and Ask for Advice
Humility is key in all areas of life and can propel you to greatness. Here’s what you should do when contacting industry professionals, companies, media personalities, or other people you respect.
Draft a personalized message–accompanied by a link to your music–and ask for genuine opinions about your work. You can develop an email template and tweak a few sentences every time you send it to a different person.
Avoid appearing needy by asking for help. Instead, take a psychological approach and ask for their expert advice. The support you’re looking for is likely to come with their advice.
Lastly, be patient, consistent, and work hard. It may take a while for your music to go viral. Any successful artist will tell you that the journey to the top wasn’t an easy one.